Volume spine 3

howimakeit.life Reports of record


Steve Jobs

Case 1 reviewed Video

Holdings

Citations

  1. 1. Extent of success. — Co-founded Apple at 20 in his parents' garage; ten years later it was a $2bn company with over 4,000 employees, having just shipped the Macintosh. Publicly fired at 30, he founded NeXT and Pixar. Pixar made the first computer-animated feature, Toy Story, and became the world's most successful animation studio. Apple bought NeXT and he returned, with NeXT technology at the heart of Apple's renaissance.

  2. 2. Time to success. — Fast and front-loaded, then a hard reset. Apple went from a garage to $2bn and 4,000 staff in about ten years, from age 20 to 30. At 30 he was fired, publicly. Within roughly five years he had started NeXT, started Pixar and married; the return to Apple came later. First great success about ten years; recovery from total public failure about five.

  3. 3. Course of conduct.

    1. (a)Drop out when the cost stops making sense, and trust it will work out. He quit Reed after six months rather than burn his parents' entire savings.
    2. (b)Stop taking the required path; follow curiosity. He dropped in on calligraphy, which became the Mac's typography.
    3. (c)Find work you love early, and refuse to settle. His words: keep looking, don't settle.
    4. (d)When publicly destroyed, start over inside the same field instead of leaving it. He founded NeXT and Pixar rather than quit the Valley.
    5. (e)Use your own death as the filter for the big choices; everything external falls away in its face.
    6. (f)Refuse dogma and other people's noise; follow your own heart and intuition.
  4. 4. Points of practice. — You cannot connect the dots looking forward, only backwards, so you must trust they will connect. Being fired from Apple turned out to be the best thing that could have happened: the heaviness of being successful was replaced by the lightness of being a beginner again, which freed his most creative period. Love of the work is the only durable fuel; the only way to do great work is to love what you do. Death is life's change agent, and remembering it defends against the trap of thinking you have something to lose.

  5. 5. Incidents of record. — Adoption: his biological mother made his adoptive parents promise he would go to college, and the lawyer couple first lined up wanted a girl, so his working-class parents got the middle-of-the-night call. Poverty at Reed: no dorm room, so he slept on friends' floors, returned Coke bottles for the 5-cent deposits to buy food, and walked seven miles each Sunday for one good meal at the Hare Krishna temple. Calligraphy to Macintosh: without that single course the Mac would never have had multiple typefaces, and since Windows copied the Mac, likely no personal computer would. Cancer: told to expect three to six months and to get his affairs in order, then a biopsy made the doctor cry, because it was a rare curable form. The Whole Earth Catalog's last cover gave him his sign-off: stay hungry, stay foolish.

  1. 1.
    Transcript: "started Apple in my parents garage when I was 20"; "$2 billion doll company with over 4,000 employees"; ... Read full citation
    Transcript: "started Apple in my parents garage when I was 20"; "$2 billion doll company with over 4,000 employees"; "Pixar went on to create the world's first computer animated feature film Toy Story and is now the most successful Animation Studio in the world"; "Apple bought next and I returned to Apple".
  2. 2.
    Transcript: "we started Apple in my parents garage when I was 20"; "in 10 years Apple had grown"; "I just turned 30 a... Read full citation
    Transcript: "we started Apple in my parents garage when I was 20"; "in 10 years Apple had grown"; "I just turned 30 and then I got fired"; "during the next 5 years I started a company named next another company named Pixar".
  3. 3.
    Transcript: "I decided to drop out and trust that it would all work out okay"; "much of what I stumbled into by follo... Read full citation
    Transcript: "I decided to drop out and trust that it would all work out okay"; "much of what I stumbled into by following my curiosity and intuition turned out to be Priceless"; "keep looking don't settle"; "I decided to start over"; "remembering that I'll be dead soon is the most important tool I've ever encountered"; "don't let the noise of others opinions drown out your own inner voice".
  4. 4.
    Transcript: "you can't connect the dots looking forward you can only connect them looking backwards"; "getting fired ... Read full citation
    Transcript: "you can't connect the dots looking forward you can only connect them looking backwards"; "getting fired from Apple was the best thing that could have ever happened to me"; "the heaviness of being successful was replaced by the lightness of being a beginner again"; "the only way to do great work is to love what you do"; "death is very likely the single best invention of life".
  5. 5.
    Transcript: "my biological mother found out later that my mother had never graduated from college... she refused to s... Read full citation
    Transcript: "my biological mother found out later that my mother had never graduated from college... she refused to signed the final adoption papers"; "I returned Coke bottles for the 5-cent deposits to buy food"; "if I had never dropped in on that single course in college the Mac would have never had multiple type faces"; "my doctor advised me to go home and get my Affairs in order which is doctor's code for prepare to die"; "the doctor started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery"; "beneath it were the words stay hungry stay foolish".

Source excerpt

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[Music] this program is brought to you by Stanford University please visit us at stanford.edu thank you I'm uh honored to be with you today for your commencement from one of the finest universities in the [Applause] world truth be told uh I never graduated from college and uh this is the closest I've ever gotten to a college graduation today I want to tell you three stories from my life that's it no big deal just three stories the first story is about connecting the dots I dropped out of Reed College after the first 6 months but then stayed around as a drop in for another 18 months or so before I really quit so why' I drop out it started before I was born my biological mother was a young unwed graduate student and she decided to put me up for adoption she felt very strongly that I should be adopted by college graduates so everything was all set for me to be adopted at Birth by a lawyer and a his wife except that when I popped out they decided at the last minute that they really wanted a girl so my parents who were on a waiting list got a call in the middle of the night asking we've got an unexpected baby boy do you want him they said of course my biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school she refused to signed the final adoption papers she only relented a few months later when my parents promised that I would go to college this was the start in my life and 17 years later I did go to college but I naively chose a college that was almost as expensive as Stanford and all of my workingclass parents savings were being spent on my college tuition after 6 months I couldn't see the value in it I had no idea what I wanted to do with my life and no idea how College was going to help me figure it out and here I was spending all the money my parents had saved their entire life so I decided to drop out and trust that it would all work out okay it was pretty scary at the time but looking back it was one of the best decisions I ever made the minute I dropped out I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting it wasn't all romantic I didn't have a dorm room so I slept on the floor in friends rooms I returned Coke bottles for the 5-cent deposits to buy food with and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hari Krishna Temple I loved it and much of what I stumbled into by following my curiosity and intuition turned out to be Priceless later on let me give you one example Reed College at that time offered perhaps the best calligraphy instruction in the country throughout the campus every poster every label on every drawer was beautifully hand cigraph because I had dropped out and didn't have to take the normal classes I decided to take a calligraphy class to learn how to do this I learned about serif and Sans serif type faces about varying the amount of space between different letter combinations about what makes great typography great it was beautiful historical artistically subtle in a way that science can't capture and I found it fascinating none of this had even a hope of any practical application in my life but 10 years later when we were designing the first Macintosh computer it all came back to me and we designed it all into the Mac it was the first computer with beautiful typography if I had never never dropped in on that single course in college the Mac would have never had multiple type faces or proportionately spaced fonts and since Windows just copi the Mac it's likely that no personal computer would have [Applause] [Music] them if I had never dropped out I would have never dropped in on that calligraphy class and personal computers might not have the wonderful typography that they do of course it was impossible to connect the dots looking forward when I was in college but it was very very clear looking backwards 10 years later again you can't connect the dots looking forward you can only connect them looking backwards so you have to trust that the dots will somehow connect in your future you have to trust in something your gut Destiny Life Karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path path and that will make all the difference my second story is about love and loss I was lucky I found what I love to do early in life W and I started Apple in my parents garage when I was 20 we worked hard and in 10 years Apple had grown from Just the Two of Us in a garage into A2 billion doll company with over 4,000 employees we just released our finest creation the Macintosh a year earlier and I just turned 30 and then I got fired how can you get fired from a company you started well as Apple grew we hired someone who I thought was very talented to run the company with me and for the first year or so things went well but then our visions of the future began to diverge and eventually we had a falling out when we did our board of directors sided with him and so at 30 I was out and very publicly out what had been the focus of my entire adult life was gone and it was devastating I really didn't know what to do for a few months I felt that I had let the previous generation of entrepreneurs down that I had dropped the Baton as it was being passed to me I met with David Packard and Bob noise and tried to apologize for screwing up so badly I was a very public failure and I even thought about running away from the valley but something slowly began to dawn on me I still loved what I did the turn of events at Apple had not changed that one bit I'd been rejected but I was still in love and so I decided to start over I didn't see it then but it turned out that getting fired from Apple was the best thing that could have ever happened to me the heaviness of being successful was replaced by the lightness of being a beginner again less sure about everything it freed me to enter one of the most creative periods per of my life during the next 5 years I started a company named next another company named Pixar and fell in love with an amazing woman who would become my wife Pixar went on to create the world's first computer animated feature film Toy Story and is now the most successful Animation Studio in the world in a remarkable turn of events Apple bought next and I returned to Apple and the technology we developed it next is at the heart of Apple's current Renaissance and L and I have a wonderful family together I'm pretty sure none of this would have happened if I hadn't been fired from Apple it was awful tasting medicine but I guess the patient needed it sometime life sometimes life's going to hit you in the head with a brick don't lose faith I'm convinced that the only thing that kept me going was that I loved what I did you've got to find what you love and that is as true for work as it is for your lovers your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do if you haven't found it yet keep looking and don't settle as with all matters of the heart you'll know when you find it and like any great relationship it just gets better and better as the years roll on so keep looking don't settle [Applause] my third story is about death when I was 17 I read a quote that went something like if you live each day as if it was your last someday you'll most certainly be right it made an impression on me and since then for the past 33 years I looked in the mirror every morning and asked myself if today were the last day of my life what I want to do what I am about to do today and whenever the answer has been no for too many days in a row I know I need to change something remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life because almost everything all external expectations all Pride all fear of embarrassment or failure these things just fall away in the face of death leaving only what is truly important remembering that you are going to die is the best way I know to avoid the Trap of thinking you have something to lose you are already naked there is no reason not to follow your heart about a year ago I was diagnosed with cancer I had a scan at 7:30 in the morning and it clearly showed a tumor on my pancreas I didn't even know what a pancreas was the doctors told me this was almost certainly a type of cancer that is incurable and that I should expect to live no longer than 3 to 6 months my doctor advised me to go home and get my Affairs in order which is doctor's code for prepare to die it means to try and tell your kids everything you thought you'd have the next 10 years to tell them in just a few months it means to make sure everything is buttoned up so that it will be as easy as possible for your family it means to say your goodbyes I live with that diagnosis all day later that evening I had a biopsy where they stuck an endoscope down my throat through my stomach and into my intestines put a needle into my pancreas and got a few cells from the tumor I was sedated but my wife who was there told me that when they viewed the cells under a microscope the doctor started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery I had the surgery and thankfully I'm fine now this was the closest I've been to facing death and I hope it's the closest I get for a few more decades having lived through it I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept no one wants to die even people who want to go to heaven don't want to die to get there and yet death is the destination we all share no one has ever escaped it and that is as it should be because death is very likely the single best invention of life it's life's change agent it clears out the old to make way for the new right now the new is you but someday not too long from now you will gradually become the old and be cleared away sorry to be so dramatic but it's quite true your time is limited so don't waste it living someone else's life don't be trapped by Dogma which is living with the results of other people's thinking don't let the noise of others opinions drown out your own inner voice and most important have the courage to follow your heart and intuition they somehow already know what you truly want to become everything else is secondary [Applause] when I was young there was an amazing publication called the whole earth catalog which was one of the Bibles of my generation it was created by a fellow named Stuart brand not far from here in Meno Park and he brought it to life with his poetic touch this was in the late 60s before personal computers and desktop publishing so it was all made with typewriters scissors and Polaroid cameras it was sort of like Google in paperback form 35 years before Google came along it was idealistic overflowing with neat tools and great Notions Stewart and his team put out several issues of the whole earth catalog and then when it had run its course they put out a final issue it was the mid 1970s and I was your age on the back cover of their final issue was a photograph of an early morning Country Road the kind you might find yourself hitchhiking on if you were so adventurous beneath it were the words stay hungry stay foolish it was their farewell message as they signed off stay hungry stay foolish and I have always wished that for myself and now as you graduate to begin a new I wish that for you stay hungry stay foolish thank you all very [Applause] [Music] much the preceding program is copyrighted by Stanford University please visit us at stanford.edu

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Other sources for this person

  1. Steve Jobs' 2005 Stanford Commencement Address Video