Steve Jobs
卷次 1 已審 影片
要旨
引據
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一、 成就量級 —— Co-founded Apple at 20 in his parents' garage; ten years later it was a $2bn company with over 4,000 employees, having just shipped the Macintosh. Publicly fired at 30, he founded NeXT and Pixar. Pixar made the first computer-animated feature, Toy Story, and became the world's most successful animation studio. Apple bought NeXT and he returned, with NeXT technology at the heart of Apple's renaissance.
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二、 達成年限 —— Fast and front-loaded, then a hard reset. Apple went from a garage to $2bn and 4,000 staff in about ten years, from age 20 to 30. At 30 he was fired, publicly. Within roughly five years he had started NeXT, started Pixar and married; the return to Apple came later. First great success about ten years; recovery from total public failure about five.
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三、 行事步驟
- (一)Drop out when the cost stops making sense, and trust it will work out. He quit Reed after six months rather than burn his parents' entire savings.
- (二)Stop taking the required path; follow curiosity. He dropped in on calligraphy, which became the Mac's typography.
- (三)Find work you love early, and refuse to settle. His words: keep looking, don't settle.
- (四)When publicly destroyed, start over inside the same field instead of leaving it. He founded NeXT and Pixar rather than quit the Valley.
- (五)Use your own death as the filter for the big choices; everything external falls away in its face.
- (六)Refuse dogma and other people's noise; follow your own heart and intuition.
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四、 要旨與教訓 —— You cannot connect the dots looking forward, only backwards, so you must trust they will connect. Being fired from Apple turned out to be the best thing that could have happened: the heaviness of being successful was replaced by the lightness of being a beginner again, which freed his most creative period. Love of the work is the only durable fuel; the only way to do great work is to love what you do. Death is life's change agent, and remembering it defends against the trap of thinking you have something to lose.
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五、 可述事蹟 —— Adoption: his biological mother made his adoptive parents promise he would go to college, and the lawyer couple first lined up wanted a girl, so his working-class parents got the middle-of-the-night call. Poverty at Reed: no dorm room, so he slept on friends' floors, returned Coke bottles for the 5-cent deposits to buy food, and walked seven miles each Sunday for one good meal at the Hare Krishna temple. Calligraphy to Macintosh: without that single course the Mac would never have had multiple typefaces, and since Windows copied the Mac, likely no personal computer would. Cancer: told to expect three to six months and to get his affairs in order, then a biopsy made the doctor cry, because it was a rare curable form. The Whole Earth Catalog's last cover gave him his sign-off: stay hungry, stay foolish.
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一、
Transcript: "started Apple in my parents garage when I was 20"; "$2 billion doll company with over 4,000 employees"; ... 展開完整引據
Transcript: "started Apple in my parents garage when I was 20"; "$2 billion doll company with over 4,000 employees"; "Pixar went on to create the world's first computer animated feature film Toy Story and is now the most successful Animation Studio in the world"; "Apple bought next and I returned to Apple". -
二、
Transcript: "we started Apple in my parents garage when I was 20"; "in 10 years Apple had grown"; "I just turned 30 a... 展開完整引據
Transcript: "we started Apple in my parents garage when I was 20"; "in 10 years Apple had grown"; "I just turned 30 and then I got fired"; "during the next 5 years I started a company named next another company named Pixar". -
三、
Transcript: "I decided to drop out and trust that it would all work out okay"; "much of what I stumbled into by follo... 展開完整引據
Transcript: "I decided to drop out and trust that it would all work out okay"; "much of what I stumbled into by following my curiosity and intuition turned out to be Priceless"; "keep looking don't settle"; "I decided to start over"; "remembering that I'll be dead soon is the most important tool I've ever encountered"; "don't let the noise of others opinions drown out your own inner voice". -
四、
Transcript: "you can't connect the dots looking forward you can only connect them looking backwards"; "getting fired ... 展開完整引據
Transcript: "you can't connect the dots looking forward you can only connect them looking backwards"; "getting fired from Apple was the best thing that could have ever happened to me"; "the heaviness of being successful was replaced by the lightness of being a beginner again"; "the only way to do great work is to love what you do"; "death is very likely the single best invention of life". -
五、
Transcript: "my biological mother found out later that my mother had never graduated from college... she refused to s... 展開完整引據
Transcript: "my biological mother found out later that my mother had never graduated from college... she refused to signed the final adoption papers"; "I returned Coke bottles for the 5-cent deposits to buy food"; "if I had never dropped in on that single course in college the Mac would have never had multiple type faces"; "my doctor advised me to go home and get my Affairs in order which is doctor's code for prepare to die"; "the doctor started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery"; "beneath it were the words stay hungry stay foolish".
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